Foodiebay
Deliverable: Branding

tiffinbox was approached by foodiebay to help them change their identity and take it through all their collaterals, both print and web.

Update: Foodiebay.com has been rebranded as Zomato.com in November 2010. The new identity was not designed by tiffinbox.

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Each alphabet in the logo either forms a part of or in whole depicts elements related to foodiebay. The design of the stationery also follows the same bold look with the use of solid colours.

Subsequently, we also designed a double-fold brochure that very simply tries to explain what FOODIEBAY is through the use of simple drawings and a minimal text.

To follow up, we provided design consultancy during the re-design of their website, as part of which we suggested changes and added a few design elements.